Your brand is the image of your business in the mind of your audience that enables you to stand out from other like businesses. It is your business’s unique personality and qualities. You need your brand to have a strong presence in a crowded marketplace.
At GraphicVisions, we create a brand around a Brand Idea, because without one, a brand is no more than just a name.
With the help of our Brand Audit and S.W.O.T. Session, we discover the Brand Idea and what its communicative ingredients should be.
This is how we help clients fight brand commoditization—by defining, differentiating, and dramatizing the unique value of their brand through a powerful Brand Message.
Your online web presence requires a strong brand image statement now more than ever. This is not limited to your graphics and logo, but your Brand Idea must be clear across all aspects including the visible copywriting, as well as that used in your search engine optimization so that your message is consistent no matter where and how your customers and clients encounter your company.