SEO — you don’t know what it is but you know you need it.

© David Val Schlink Photography

Basically, it is how to get your website listed in a search engine like google, yahoo, or bing. Don’t be invisible. Would your business have an unlisted phone number? Unlikely.

GraphicVisions will guide you through the process and handle all of the technical aspects for you.

Step One: We discuss your business, what it does, how customers find your company and what will get you more business.

Step Two: GraphicVisions will do the research that best fits your business services or products. We wiil help you choose the keywords that will get you found. By offering valuable online experience and insight, GraphicVisions has helped clients get great ranking in the top search engines.

Step Three: Contact GraphicVisions now to receive a complementary fifteen minute consultation to learn more.

There are many variables that come into play with such power players like google.com. Google also introduces periodic changes into its algorithm mix. This aspect requires vigilant adjustments to accommodate the moving target of search engine optimization work.

Google’s “updates” can shift the priority from what was once a top criteria to a position of lesser importance. They’ll then introduce into their update a new “influential” aspect that companies need to consider, adjust to and pursue.

While still important, one of these variables called “Reciprocal Links” is now less important than it was but still can be helpful in achieving good page ranking. Google has known for some time that companies try to intentionally manipulate ranking by using automated techniques for adding new links (link farming). Some sites have dozens of pages that contain only reciprocal links. Google now considers this “excessive” linking and will penalize a site’s rank. In determining just one aspect of page rank, some of the criteria related to reciprocal linking may include the following:

the longevity of the site adding the link;
the longevity of the site being linked to;
the number of 2 way links on each site;
the number of 1 way links on each site;
the number of 2 way links on a specific page;
the number of 1 way links on a specific page;
whether the link is part of text or wrapped around a graphic;
the relevancy of the text on the page with the link;
is the text in keeping with the theme of the page?;
is the text in keeping with the theme of the overall site?;
the frequency by which each site adds new external links, by the day/week/month;
the average number of links added per day/week/month;
the total number of links on a specific page;
the total number of links on that page vs. other pages;
number of internal links vs. number of external;
the position of the link on the page (top/middle/bottom);
whether the link sits by itself in a “natural” sentence structure, or is clustered with other links;
(and the PageRank values relating to each page/site would also come into play)