See Before and After Homepages

Situation: The Soft Parade Tribute Band to The Doors, needed to update their website to a more sophisticated look and give the band a revived online presence. After reviewing the needs and requirements, a new layout was developed with band leader and singer, Joe Russo. The new website is for band promotion, display of concert images and audio samples. The website also provides for online ordering of merchandise.

Worked with founding member and lead singer Joe Russo in developing the new look, information and photo presentations, fan feedback and more.

Result: This new website contains band background and musician information, concert photography galleries, audio samples, concert show dates and more. With an easy to use and navigate format, fans can get to know the band and where to see them, sample their music and see what The Soft Parade "experience" is all about.

Background: The Soft Parade is the most authentic of all the tribute bands playing The Doors music and recreating the experience of seeing The Doors live on stage. The "experience" has given many a fan of The Doors a "spooky" feeling of how real it can seem to be.

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