The Importance of Selecting the Right Domain Name

Choosing the right words for your domain name is crucial to your brand and identity. Even if the words match your company 1-to-1, the result may not be what you intended!

Sounds simple enough, pick a name, find out if it’s available and register it. Well, here’s some examples of how important it is to carefully evaluate and select the right Domain name for your business. Too often, too little learned too late – you’ve been branded the wrong way and there’s no going back, as shown by the following examples. No, GraphicVisions didn’t have anything to do with these:

  • ‘Who Represents’ is where you can find the name of the agent that represents any celebrity. Their Web site is: www.whorepresents.com
  • ‘Experts Exchange’ is a knowledge base where programmers can exchange advice and views at: www.expertsexchange.com
  • Looking for a great pen? Look no further than ‘Pen Island’. Sounds quite mythical: www.penisland.net
  • Need a therapist? Try ‘Therapist Finder’ at: www.therapistfinder.com
  • Then there’s the ‘Italian Power Generator’ company: www.powergenitalia.com
  • ‘IP computer’ software, there’s always: www.ipanywhere.com
  • ‘The First Cumming Methodist Church’ Web site is: www.cummingfirst.com
  • And the designers at ‘Speed of Art’ await you at their wacky Web site: www.speedofart.com

GraphicVisions has been researching, advising, and collaborating with clients on their Domain name selection and registration since 1996. We will find the best solutions to get your company recognized easily and memorably, and for the right reason.