If your website is not Responsive AND not using Responsive Visibility, you’re basically telling your viewers, “Sorry, we are stuck in the desktop-only internet times.”
In April of 2015, Google introduced a significant new ranking algorithm that was designed to give a boost to mobile-friendly pages in Google’s mobile search results. As a result, responsive websites were given priority listings in its search ranking system and results. So, to get best results for all devices, responsiveness became a requirement. Google has always considered website speed a big ranking factor, but then in July of 2018, Google increased the pressure to include mobile speed, yet another ranking signal. So, in addition to speed, or because of it, these days responsiveness alone is not enough, you also need Responsive Visibility. But what is it and why do you need it? Let’s explore the difference.
Responsive websites automatically adapt images and content to fit a variety of screens, from mobile phones to larger LED monitor screens, without having to create two versions of your site — one for mobile, one for desktop. However, if you’re relying on the website software alone to accomplish this without manual customization, you may not get the visual results you expect or want. In addition, the desktop-size versions of your images may slow down your site on phones. You can test how your current website looks in a responsive simulator such as screenfly. When testing your website, take special note of your menu on mobile devices: if it doesn’t turn into a “hamburger” — three horizontal lines in a box that opens a drop-down menu, or a similar symbol — then your website is not responsive.
Responsive Visibility takes mobile-friendly one step further. Any website content — from a section to an entire page — can be customized for phones, tablets, laptops and desktop devices so that they look exactly the way you want. You won’t need an entire duplicate website just for mobile. To improve screen-load time, image sizes can be reduced specifically for mobile devices.
With Responsive Visibility, the content can even be customized to address that particular audience. You may have something specific that you want to say or sell to mobile phone audiences versus desktop audiences. Suppose you want to sell specific accessories and target them to that audience. Or you want to let someone know that an app for their services can be downloaded to their phone. Responsive Visibility makes all of this possible.
Contact GraphicVisions to learn more about what Responsive Visibility can do for your business website.