How fast a web page loads is an important part of criteria Google uses to evaluate a website, which also improves your Google list position, or ranking. You can test your PageSpeed using this Google tool: GooglePageSpeedInsights Why do some websites perform better than others? Many sites suffer from image “bloat,” images with a larger than necessary file size that …
Business Continuity Plan: 5 Ways to Tune-up, Reach Out and Stay Strong
We understand that these are unprecedented times right now, both personally and professionally challenging. Like you, we’re closely monitoring the quickly developing effects of the COVID-19 pandemic. While practicing social distancing, many of you may have businesses that are temporarily closed or workflow reduced, with unexpected time on your hands. While there are many out-of-the-ordinary distractions from the “stay-at-home” mandates, …
The Importance of Selecting the Right Domain Name
Choosing the right words for your domain name is crucial to your brand and identity. Even if the words match your company 1-to-1, the result may not be what you intended! Sounds simple enough, pick a name, find out if it’s available and register it. Well, here’s some examples of how important it is to carefully evaluate and select the …
Your Email Address: Who are you advertising?
Your email address should be you@yourcompany.com. What’s your image worth to you? Your email address not only represents you, but your company. Are you advertising you@yourcompany.com or you@aol, gmail, hotmail, yahoo, etc? Advertise YOU not THEM. What’s that you say? “I’m used to it”, “I like it,” etc. Well, guess what, you can still keep your AOL, Gmail, Hotmail, etc. …
Is A Do-It-Yourself Website For You? Is “Good Enough” Good Enough?
In this economy everyone is focusing on cheaper and faster, and in the process relying too much on do-it-yourself website template companies, settling for “good enough” in the process. But is there a digital magic wand to get a great website cheap and easy? The short answer: No. While there are a ton of website templates out there and build-it-yourself …
What is a Content Management System?
A content management system, or CMS, is a web application (software) engineered to enable those with no programming skill to administrate a website and manage its content through a browser-based interface. What is the “Content” to manage? The content is the collection of digital information or assets. Information can be text, composed into pages, articles or posts; it can be …
Can I Make My Own Website Updates?
Yes, with WordPress you can make your own website updates and changes, if you choose to do so. When a website is constructed with Content Management System software, or CMS, it allows anyone without programming skills to manage their own website. This means if you maintain your company’s online press releases and information, or are a rock band with performance …