10 Steps To Shrink Your Web Image Bloat, Plus 3 Bonus Tips

How fast a web page loads is an important part of criteria Google uses to evaluate a website, which also improves your Google list position, or ranking. You can test your PageSpeed using this Google tool: GooglePageSpeedInsights Why do some websites perform better than others? Many sites suffer from image “bloat,” images with a larger than necessary file size that …

Business Continuity Plan: 5 Ways to Tune-up, Reach Out and Stay Strong

We understand that these are unprecedented times right now, both personally and professionally challenging. Like you, we’re closely monitoring the quickly developing effects of the COVID-19 pandemic. While practicing social distancing, many of you may have businesses that are temporarily closed or workflow reduced, with unexpected time on your hands. While there are many out-of-the-ordinary distractions from the “stay-at-home” mandates, …

Why Your Website Needs Responsive Visibility

If your website is not Responsive AND not using Responsive Visibility, you’re basically telling your viewers, “Sorry, we are stuck in the desktop-only internet times.” In April of 2015, Google introduced a significant new ranking algorithm that was designed to give a boost to mobile-friendly pages in Google’s mobile search results. As a result, responsive websites were given priority listings …

Your Website Should Never Be “Under Construction.”

“Under Construction.” “Coming Soon.” “Pardon our appearance while we’re renovating.” BIG mistakes. We’ve all seen it. We go to a website looking for information or products, and we’re presented with an “Under Construction,” “Pardon our appearance during renovation,” “This Web page is parked for FREE” text and not much more — no company information, no shingle with any contact info. …

The Importance of Selecting the Right Domain Name

Choosing the right words for your domain name is crucial to your brand and identity. Even if the words match your company 1-to-1, the result may not be what you intended! Sounds simple enough, pick a name, find out if it’s available and register it. Well, here’s some examples of how important it is to carefully evaluate and select the …

3 Reasons to Have Your WordPress Website Professionally Maintained

Your site is working fine… until it’s not. You’re thinking: “my WordPress-based website just updated to version X.X.X automatically so it is maintained, isn’t it? I received an email saying it’s been updated – so, I’m good, right?” Possibly, or maybe not. In addition to your overall theme, you have a few third-party plugins that have all been working just …

What is a Content Management System?

A content management system, or CMS, is a web application (software) engineered to enable those with no programming skill to administrate a website and manage its content through a browser-based interface. What is the “Content” to manage? The content is the collection of digital information or assets. Information can be text, composed into pages, articles or posts; it can be …

Can I Make My Own Website Updates?

Yes, with WordPress you can make your own website updates and changes, if you choose to do so. When a website is constructed with Content Management System software, or CMS, it allows anyone without programming skills to manage their own website. This means if you maintain your company’s online press releases and information, or are a rock band with performance …